Today’s Daily Video is a look at a new initiative from Adidas which is kicking off around the world this week.
Adidas will bring local community initiatives which have already been set up under the adidas Football Collective badge, and will attempt to identify individuals, organisations, and club partners in cities around the world in its bid to collaborate on ‘hyper-local projects’.
It will seek to unite communities in the belief that positive change can be created through football, and it will work with ‘local trailblazers’ to help develop initiatives specific to each city as part of the movement.
Jurgen Klopp lends a sprinkle of stardust to proceedings as well.
