Laya healthcare has today announced a significant increase in its support of rugby throughout Ireland, becoming the Official Health and Wellbeing Partner of both Munster Rugby and Connacht Rugby, adding to their existing partnership with Leinster Rugby.
It is especially important at the end of a year in which sport and sponsorship has been tossed and thrown by the effects of Covid-19, to finish the year on a positive statement of intent.
Both partnerships announced this morning will run for an initial three-year period and laya healthcare will be working with the clubs on a strategic vision that will support the performance of the provinces by focusing on aspects of health and wellbeing across the men’s and women’s teams, the backroom team, right through to the fans.
To whet fans’ appetite for the upcoming Guinness Pro 14 interprovincial matches across the festive season, laya healthcare have also released a new piece of video content focused on the provincial heritage of both clubs and Leinster.
Using the well-known mascots of the Clubs, Munster’s stag and Connacht’s eagle, as well as Leinster’s Lion, this video below is the first in what will be a series bringing the partnership to life in digital form.
“We are delighted to build on our Official Health & Wellbeing Partnership with Leinster Rugby by joining forces with both Munster and Connacht Rugby,” said Kevin Kent, Head of Marketing at laya healthcare.
“The investment in the health and wellbeing of the clubs across the three provinces comes at a perfect time as we expand our clinic offering in these communities.”
“Laya healthcare has already built strong links to all three regions with the opening of our Laya Health & Wellbeing Clinics in Dublin, Galway and soon in Caherdavin, Limerick.”
“The sponsorships will now further support these communities through the newly established rugby links. By tapping into the positive power of sport, laya’s commitment to health and wellness will empower players and fans alike across the provinces to embrace innovative new ways to take control of their health and enjoy the benefits of a healthy lifestyle.”
“I’m excited by what the next three years hold and looking forward to working with the provinces.”
Sport for Business Partners
