In the United States, one million more boys than girls get to play a sport in High School because boys have American football programmes and the girls version is not as well advanced.
That’s about to change.
Nike and the NFL are partnering for a $5 million grant multi-year initiative that is dedicated to growing girls flag football in high school athletics across the United States.
Flag Football is like Tag Rugby in that it allows for a less physical version of American Football to be played at social and schools level.
Nike is making $100,000 available immediately to States where programmes already exist. It can be redeemed in products, including uniform, socks and other accessories.
These include Alaska, Arizona, Florida, Georgia, Nevada and New York.
Every high school girls flag football team in Florida will receive uniforms and sports bras. The state has lead the way in the sport with over 300 teams within the state.
Nike hopes to encourage other states to provide girls flag football programs at the high school level.
As with most programmes that Nike put their weight behind they have also produced a brilliant video to tell the story.
“We don’t want empowering anthems anymore, we want fight songs.”
Brilliant.
Sport for Business Partners
