Today’s video is the launch of Togethxr, a new sports, media and lifestyle play by four US sports stars Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird.
Aimed at promoting the stories and voices of women involved in elite sport, telling their stories as well as touching on other areas such as culture, fashion and wellness.
Created specifically for Gen Z and millennial women, and on the back of a report which shows that women’s sport makes up less than 5% of sports coverage, even though women make up almost half of all participants in sport.
We will confirm that figure and how it relates to Irish media with a new report to be published as part of our 2021 Women in Sport Conference to be launched tomorrow.
“We want to be champions for every young woman who dares to dream, whose ambition deserves celebration, whose potential is powerful, and whose path is covered in the glass she shatters,” said a statement issued by the four Olympians.
“There’s never been a place dedicated to her story…. We got tired of waiting for someone to build it. So we did.”
Sport for Business Partners
