Yesterday we brought you the news that the United Rugby Championship was partnering with Roc Nation to bring Rugby to a whole new audience.
This morning’s Daily Video is how that announcement was made across social media, giving a sense of the energy that the new partners will bring in a slightly different way of promoting the sport.
The Championship has also launched its new social media profiles with @URCOfficial providing a universal look to Facebook, Twitter, Instagram and YouTube, and just @URC on TikTok.
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