SHIREEN MCDONAGH

 

Shireen McDonagh is Head of Brand and Sponsorship at Legacy Communications.

She has recently been appointed to the role on a full-time basis having spent 2021 at the Agency working as the lead on Indeed’s Olympic Campaigns and a range of other sports and sponsorship clients including Energia.

Prior to this, she featured on this list in 2019 as Head of Brand Marketing at Lifestyle Sports.

She is a sprint and hurdling athletics coach with Dundrum South Dublin Athletics Club where she previously won national titles and competed on the international stage.

She also sits on the National Coaching and Development Committee of Athletics Ireland.

 

Check out the others who have so far joined the list right here.

 

 

 

This is the ninth edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

We are proud to do so this year with a new partner in AIG, an organisation that have pledged their commitment to equality in their partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

They are drawn as before from the worlds of leadership, partnership, storytelling and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will introduce at least 30 per cent of fresh names from last year. That will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will continue to build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.

Recognition of their contribution is rarely asked for but is fully deserved, and we want your help in identifying those who you feel should be among them.

So, who do you think should be on the list for 2021?

 

 

“A powerful and influential network of information and collaboration”

 

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