Lidl announced this week that they were extending their partnership with the Ladies Gaelic Football Association by another four years and with another €5 Million investment.
It has been one of the most important commercial partnerships between sport and business since it first came to life in 2016.
We went down to the Lidl Distribution Centre in Kildare during the week to chat about the partnership with Lidl Sponsorship manager Joe Mooney as well as All Ireland Rivals from last summer Carla Rowe of Dublin and Monica McGuirk of Meath.
