Congratulations to Fifty-Three Six who picked up a Silver Award at the Sports Pro OTT Awards in Madrid on Wednesday night.
This gathering of the global streaming world pitches the best against the best and the team picked up the ward for their contribution to the marketing strategy for the Rugby Network.
The Strategy was built on the foundations of real-time data and agility to adapt new best practices. The primary objectives were to drive signups to the platform and establish awareness of the product.
Initial efforts focused on the North American rugby market to drive awareness of the new OTT platform. However, strong results allowed them to focus more heavily on testing other sports audiences, such as NFL fans, with bespoke, high-quality copy and creative to peak interest with a wider audience.
Other winners on the night included the Mercedes F1 team, Eurosport for coverage from the Winter Olympic Games, La Liga, UFC’s Fight Pass and DAZN.
High-class company to be in so well done to all the team.
