Lucozade Sport have launched the second year of their Club Crusade offering adult sport clubs free training equipment and kit in exchange for Lucozade Sport bottle caps.
Henry Shefflin, pictured here in an unusual pose for any Kilkenny hurler, will be involved in the campaign alongside other stars for Irish sport and for the first time this year, some of the stars used by the company in the UK including Gareth Bale.
A bespoke catalogue has been developed so that clubs will know exactly how many caps they need for each item. Lucozade Sport will provide all the details to clubs who register online from June 24th, as well as bags to help in the collecting and a full collection and counting service.
The target is any and all of the country’s 12,500 sports club though there will be a natural emphasis on the three major sports that can deliver larger numbers of people to come together for the promotion.
The brand has extended the value for clubs from last year’s ‘winner takes all’ proposition and has teamed up with Waterford based Azzurri Sportswear to provide the equipment which will range from bibs, cones and balls all the way up to a full set of team kit which the clubs can have in their own colours and with their own local sponsors as required.
“Gear and equipment is always in short supply, as I know from my own Club, Ballyhale Shamrocks,” said Shefflin speaking at the launch in Na Fianna GAA club in Dublin.
“I am sure a lot of clubs will be delighted with the new offer, and they will know what they need to achieve in order to get what they need.”
“We listened to feedback from clubs who took part last year,” said Jim Geraghty, Marketing Manager for Lucozade Sport, “and have adapted the initiative to reward every club that signs up and collects bottle caps.”
“The partnership with Azzurri, who are providing the equipment and kit, gives us a great range to choose from, across all the major sports and we are working to ensure that no matter the sport that there will be relevant merchandise for all.”
Jim Geraghty will feature in a forthcoming interview in our new ‘Making Sponsorship Work’ Series, talking about how Lucozade Sport approaches the activation of its sporting relationships, just like they did effectively at the 2013 London Marathon.
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