Paula Murphy is the Group Director of Brand and Sponsorship at Bank of Ireland.

She oversees the Bank’s ever deeper investment and involvement in Irish Rugby, only this month adding a five-year Official Partnership status with the IRFU to the existing long-term relationships with each of the four provinces, and the sponsorship of the Bank of Ireland ASutumn Series of International matches.

Murphy joined the Bank in March of 2019 as Head of Strategic Sponsorship as well as looking after Corporate and Social Responsibility activity.

Prior to this, she had served nine years in Sponsorship and Operations at Vodafone and before that for four years as Group Marketing Director with Independent News and Media.

Murphy also oversees the Associate sponsorship of the SSE Airtricity Men’s and Women’s Football Leagues with the FAI.

She is a graduate of both Trinity College Dublin and the Technological University of Dublin with Degrees in Marketing and Management.

She previously served as Chair of the Marketing Institute of Ireland.

*******

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.