AIB will once again celebrate #TheToughest players in Gaelic Games as the theme of its sponsorship activation around this year’s All-Ireland Senior Football Championship.

2024 marks the ninth year of AIB’s inter-county partnership, on top of its involvement with the All-Ireland Club Championships that first came to life 33 years ago in 1991.

Throughout its sponsorship, AIB has shone a spotlight on the players, fans and volunteers who contribute towards inter-county success, year after year, to make their counties and communities proud.

Last year AIB renewed its sponsorship of both the AIB GAA All-Ireland Senior Football Championships and AIB Club Championships until 2028, supporting Gaelic Games across the country at all levels for another five years.

Yesterday’s launch of this year’s campaign included the presence of Stephen O’Brien, who will be hoping to go one step further with his Kerry teammates this year having been beaten by arch-rivals Dublin in last year’s All-Ireland final. The Kingdom will begin their journey for the Sam Maguire with a Munster semi-final against Cork.

He was joined by Pat Spillane who’s Sligo have already started their campaign with a win over Leitrim on the opening weekend of the competition.

The Yeats County will be hoping to go one better in the Connacht Championship this year having lost to Galway in the final last year.

From Ulster, Aidan Forker will be aiming to put Armagh’s recent Division Two league final defeat behind him when they take on Fermanagh in their Ulster campaign opener this weekend.

The Orchard County lost out on the Anglo Celt cup last year, losing on penalties to a strong Derry side.

Defending champions Dublin will look to make their mark once again this year and add a 32nd All-Ireland Football title to their roll of honour. The Dubs will begin the defence of their crown against Meath who were represented yesterday at the launch by Matthew Costello.

“Everyone at AIB is immensely proud to celebrate our 9th year as sponsors of the GAA All-Ireland Senior Football Championships,” said CEO Colin Hunt.

“Over our three-decade long tenure as sponsors of Gaelic Games across club, county and camogie, AIB has had the privilege of being closely intertwined with the essence of these sports.”

“The GAA All-Ireland Senior Football Championships and Club Championships are some of #TheToughest competitions in Gaelic Games and as the players embark on the inter-county season ahead, AIB is excited to once again celebrate the players, managers, volunteers and fans involved and wish every team taking part the best of luck this summer.”

“As we celebrate the launch of the 2024 AIB GAA All-Ireland Senior Football Championships, I look forward to witnessing another season filled with the passion and dedication of players, and fans alike,” added GAA President Jarlath Burns.

“The AIB GAA All-Ireland Senior Football Championships represents the pinnacle of inter-county competition, where the values of ambition, teamwork, resilience, and desire shine brightest as fantastic examples to every player across Ireland.”

“Together with AIB, we look forward to another season of the best Gaelic Football has to offer that will represent the traditions and spirit of this great sport.”

 

Sport for Business Perspective:

The partnership between AIB and the GAA is one of the longest in Irish sports sponsorship yet every year it returns with a fresh feel.

From documentaries and sports swaps to gaming and social media, each year brings something new to the table and we look forward to following the activations as they come to life over the 16 weeks of the Championship season and beyond.

 

AIB and the GAA are full members of the Sport for Business community.

 

The Sport for Business Membership comprises nearly 300 organisations including all the leading sports and sponsors, commercial and state agencies. 

Be part of the biggest community of sporting and business organisations in Ireland by becoming a member of Sport for Business and enjoying a host of benefits.

Find out more about joining us today.

 

Get ready to join us for some of these forthcoming events…