The iconic Claret Jug presented to the winner of the Open Championship in golf has begun a two-week tour of Irish golf clubs and communities as part of ‘The Road to The Open’ initiative.
The famous trophy began its tour last Friday at an event in Newtownards, County Down, and will visit clubs and groups across the island of Ireland ahead of The 153rd Open at Royal Portrush in July.
During its journey around the island, the bus will visit clubs in Down, Dublin, Kildare, Offaly, Roscommon, Wicklow, Wexford, Waterford, Cork, Kerry, Tipperary, Limerick, Galway, Mayo, Armagh, Antrim, and Donegal.
Golf clubs hosting the Claret Jug will each enjoy a 90-minute event, allowing attendees to take photographs alongside one of golf’s most historic trophies.
Golf Ireland’s Club Support Officers and local Golf in the Community Officers will attend, while clubs are creating inclusive and engaging opportunities to build excitement and community spirit around their visit.
“We are thrilled to partner with The R&A to bring the Claret Jug, one of the most revered trophies in sport, directly to communities around Ireland,” said Golf Ireland CEO Mark Kennelly.
“This a fantastic opportunity to celebrate the passion for golf across the island of Ireland and to promote community engagement as The Open returns to Royal Portrush.”
“Events like these highlight the vital role golf clubs play in connecting communities and creating a lasting legacy. The return of The Open is a significant moment and Golf Ireland aims to maximise its positive impact, inspiring future generations of golfers.”
“Through ‘The Road to The Open’, we want to create excitement across clubs, schools, and communities, ensuring its impact resonates far beyond the tournament itself.”
“This tour is part of Golf Ireland’s broader commitment to grassroots engagement and supporting our clubs,” said Golf Ireland Director of Development and Club Support Vincent Foley.
“We are particularly excited about community engagement elements like virtual reality golf experiences, putting simulators, and other interactive activities our teams may deliver at these events, making golf accessible and fun for all.”
“The Claret Jug Tour, coupled with our extensive school and community programmes, signifies Golf Ireland’s commitment to growing the sport, ensuring a lasting legacy from The Open and driving more golfers to our clubs.”
Further Reading for Sport for Business members: Golf Ireland Launches Schools Legacy Programme
SPORT FOR BUSINESS PERSPECTIVE
With the US Masters in two weeks, this is a timely reminder that the very best golfers in the world will be coming to Ireland this summer. Getting this close to such an iconic trophy is something special.
WHAT’S UP NEXT?
The KPMG Women’s Irish Open and the Amgen Men’s Irish Open will take place in July and September, respectively at Carton House and the K Club. The Open Championship at Royal Portrush takes place the second week of July.
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