Ticketing software and services provider Future Ticketing has announced a renewal of its partnership with Shamrock Rovers.
The multi-year deal extends a mutually productive relationship which is already nearly a decade old.
Future Ticketing has supported the club in achieving key data and ticketing objectives, from meeting the complex requirements of European football ticketing and facilitating the Return to Football in 2020, to enabling the planning for a new family-focused North Stand at Tallaght Stadium, informed by a deep understanding of the club’s demographics.
Ann Marie Guinan, Chief Marketing Officer, Future Ticketing, recalled how Shamrock Rovers first required a new, flexible ticketing system nine years ago, which was capable of fulfilling a range of demands.
“We were delighted to work with Rovers to improve the fan experience, deliver quick and easy digital ticket sales and allow instant access to revenue,” she said.
“We have helped the club automate its workload, and the development of the bespoke Shamrock Rovers Digital Ticket App was a real breakthrough in ensuring that the seamless digital transformation coincided with enhanced fan loyalty.”
“As befits the most decorated club in the League of Ireland, Shamrock Rovers is a regular participant in European competitions, and we have been privileged to assist the Hoops in hosting many prestigious fixtures.”
“Shamrock Rovers were early adopters of another piece of game-changing Future Ticketing technology, Dashboard Connect, which allows the club to host both home and away ticket sales, prioritising loyal fans and guaranteeing ticket holder visibility in a GDPR compliant manner.”
“Since 2016, Future Ticketing has been a key strategic partner for Shamrock Rovers, supporting us through a period of sustained growth,” added Ross Cullinane, Head of Business Operations, Shamrock Rovers.
“From record attendances at Tallaght Stadium to major European fixtures, Future Ticketing’s technology has allowed us to scale seamlessly while delivering a smooth, high-quality experience for our supporters.”
“Their API-first, cloud-native platform gives us full control and the ability to integrate ticketing with every part of our digital infrastructure — including access control, CRM, retail, and real-time communications. That flexibility has enabled us to streamline operations, improve decision-making, and enhance how we engage with fans.”
“Future Ticketing continues to innovate and adapt, delivering practical solutions that meet the demands of a modern football club. Their team is responsive, their technology is reliable, and their roadmap continues to evolve with us.
“As an Irish company with a global presence in sport, Future Ticketing understands the needs of Irish football while also bringing international best practice to our league. They remain a key partner in helping us keep raising the bar — both on and off the pitch.”
Sport for Business Events
Find out More about Our Sport for Business Events Programme Here
The Latest Sport for Business Podcasts
Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Ticketing
SPORT FOR BUSINESS AUTUMN EVENTS
On Wednesday, September 10th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then on September 25th we will host our Annual Children in Sport Conference, on October 14th, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference, in partnership with Lidl.
Find out More about Our Sport for Business Events Programme Here
MEMBERSHIP AND EVENTS
Future Ticketing and Shamrock Rovers as well as all the leading sporting and business organisations in and around the world of sport are among the 300+ members of the Sport for Business community.
This includes all of the leading sports and sponsors, as well as commercial and state agencies, individuals interested in our world, and an increasing number from beyond these shores taking a keen interest in Ireland.
Find out more about becoming a member today.
Or sign up for our twice-daily bulletins to get a flavour of the material we cover.
Sign up for our News Bulletins here.
