As part of a regular weekly feature, we have selected several pieces of content released in recent days that offer a different perspective on sport and the commercial and societal worlds surrounding it.

The Skoda Tour de Connemara took place last weekend, and this video by Active Pix captures the event brilliantly, including some really impressive drone shots.

 

 

This Love Letters Campaign for Ladies’ Football is brilliant and should inspire everyone to get to a game over the coming weeks.

 

 

The Vhi Women’s Mini Marathon takes place in Dublin on Sunday, and this lovely short-form content piece captures its essence.

 

 

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A post shared by Vhi Women’s Mini Marathon (@vhiwmm)


 

Cycling Ireland, Active Pix, LGFA, Wilson Hartnell, Athletics Ireland and DSDAC are full members of Sport for Business.

If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.

Image Credit: Sport for Business

 

ABOUT SPORT FOR BUSINESS

Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies, and public institutions through high-quality content, events, and insights.

Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.

Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. It positions sport not just as entertainment but as a vital contributor to Ireland’s social and economic fabric.

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