Sports marketing and communications agency Navy Blue Sports has strengthened its PR & Communications division by appointing Niamh Ferguson as Senior Account Manager and Rachel O’Brien as Junior Account Executive.
The two appointments add a blend of senior experience across sponsorship, brand strategy and integrated marketing alongside emerging expertise in digital communications and campaign analytics.
Ferguson joins Navy Blue Sports with more than eight years of experience working across sport, sponsorship and brand marketing.
Most recently, she held senior marketing and sponsorship roles with Golf Ireland and Glanbia Performance Nutrition, where she developed and delivered brand and sponsorship strategy for Optimum Nutrition in Ireland.
During her time with Glanbia, she led partnerships with the IRFU, Leinster Rugby and the GAA/GPA, and worked across a portfolio of elite athlete relationships.
She previously spent four years with AIB as Marketing and Content Manager, leading digital content initiatives and supporting the activation of some of the bank’s major sporting partnerships.
Across those roles, Ferguson has built experience spanning PR and media relations, campaign delivery, sponsorship activation, brand development and agency management.
O’Brien joins the agency as Junior Account Executive after completing an MSc in Digital Marketing at UCD Smurfit Graduate Business School. She previously graduated with a first-class honours degree in Sport and Exercise Management.
Her background combines an interest in sport with developing expertise across digital marketing, social media strategy, paid advertising and campaign analytics.
Her postgraduate studies included practical experience using platforms such as Meta Ads Manager and Google Analytics, while work as a Communications and Social Media Volunteer provided hands-on experience in content planning and publishing.
She has also worked as a Brand Ambassador, developing further experience in brand representation and consumer engagement.
The appointments come as Navy Blue Sports continues to build its PR and communications capability within the wider sports marketing agency, bringing together experienced sponsorship and communications expertise with a new generation of digital marketing talent.
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Image Credit: Oireachtas TV
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