AIB has this afternoon confirmed the extension of its sponsorship agreements with the GAA and the Camogie Association for another five years.
The deals with both, covering the All Ireland Senior Football Championship as well as the All Ireland Club Championships in Men’s Football, Hurling and Camogie will now remain in place until 2028.
It is a significant vote of confidence in the ability of Gaelic Games in particular and Irtish sport in general to connect brands and their audiences.
Sponsors of the GAA Club Championships since 1991 and the All-Ireland Senior Football Championships since 2015, today’s five-year sponsorship extension sees AIB continue its relationship as one of the longest-standing supporters of the GAA.
AIB also further cemented its partnership with the Camogie Association, extending its support of the AIB All-Ireland Camogie Club Championships to 2028, having been proud sponsors of the championships since 2013.
Down through the years, AIB’s Gaelic Games sponsorship activity has highlighted the grit, determination and passion that is required in order to win #TheToughest competitions in Gaelic Games.
Through the platform of #TheToughest, AIB has shone a spotlight on the GAA and Camogie Club Championships, while also allowing fans unique, never-before-seen insights into the GAA Senior Football Championship. its players and what has shaped them within their own communities.
AIB’sinnovative sponsorship campaigns have evolved in line with the modern game, and the channels available to promote it.
From reality TV to min documentaries and online games to social media stickers, AIB’s GAA sponsorship has consistently delivered.
“We at AIB are thrilled to extend our long-standing partnerships with the GAA and the Camogie Association today, and continue our support of camogie, Gaelic football and hurling for another five years,” said AIB CEO Colin Hunt.
“Like the GAA, AIB is embedded in communities across the country. In our 30-plus years as sponsors of Gaelic Games, AIB has taken pride in the backing of our national sports: from the drive of communities involved in the GAA and Camogie Club Championships to the joy that the GAA All-Ireland Senior Football Championship brings to crowds across Ireland every summer. We are excited by the next five years of this successful partnership.”
“Everyone at the GAA is immensely grateful for the support that AIB has given the Association over the last 32 years,” added GAA President Larry McCarthy.
“Their work in profiling the GAA Club Championships has elevated the competition to new heights, and it is fitting that a brand with roots in communities across Ireland continues to work with us to showcase our games at Senior, Intermediate and Junior level, while also continuing to support the All-Ireland Senior Football Championship.”
“We are delighted that they are committed to us for another five years, and we look forward to seeing what #TheToughest brings to fans this Championship season.”
“AIB has been a fantastic support to the Camogie Association for over a decade now, and we are truly honoured to extend our partnership with them today for a further five years,” said Camogie Association President Hilda Breslin.
“These past few years, the AIB Camogie All-Ireland Club Championships have produced some of the most memorable performances and games, and the dedication shown by the players on the field and the supporters behind them is what has made this competition so unique.”
“We are thrilled to be working with AIB once more as we look towards the future, and look forward to seeing what the next five years brings.”
