AIG is to extend its sponsorship portfolio in Ireland by signing an extension to its 16 year association with the Golfing Union of Ireland and a new one with the Irish Ladies Golf Union.
This echoes the crossover nature of the deal with Dublin GAA across the men’s and Women’s games and there was more cross sport as well as cross gender mixing at Carton House yesterday as Bernard Brogan, Doug Howlett, representing the companies association with the All Blacks, Shane Lowry and rising amateur golfer Olivia Mehaffey tried out each others sports.
The first obvious sign will be AIG Ireland’s sponsorship of both the GUI’s and the ILGU’s membership cards. It will sponsor the Senior Cup for both as well as an increased number of the leading amateur events.
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Exclusive insurance deals will be available to members of both in another echo of a deal being rolled out across Dublin GAA clubs.
“Golf is a hugely popular sport in Ireland and we are delighted to be associated with both the ILGU and GUI,” said AIG Ireland General Manager Declan O’Rourke.
“We hope our partnership with these organisations helps them achieve their strategic ambitions and to continue to promote golf in Ireland.
“Today is another sign of our commitment to grassroots sport throughout Ireland. As sponsors of Dublin GAA, Tennis Ireland and now both the GUI and ILGU, AIG in Ireland has proven its commitment to amateur sport. In 2013, AIG Ireland was the first company to sponsor both ladies and men’s Dublin GAA teams so it is with great pleasure that we are now announcing sponsorship of both the male and female golf unions.”
“AIG in Ireland has a proud history of supporting participation sport and the benefits that this brings to communities and clubs around the country.”
“The ILGU is delighted that AIG Ireland have come on board as a sponsor,” added Sinead Heraty, CEO of the Union. “Sponsorship is very difficult in the current environment and we are delighted to have AIG Ireland as a supporter of women’s and girls’ golf in Ireland.”
