Beko and Leinster GAA launched this year’s Beko Bua Programme at Croke Park last week.

Now in its 3rd year, the programme provides an opportunity for clubs to benchmark their progress in a number of areas off the pitch and achieve a recognised quality mark.

This year the programme has been restructured to ensure no barriers to entry and also further enhance the assistance Leinster GAA and Beko can lend to grassroots GAA, by giving them access to vital data.

“We are keen for this programme to be a rubber stamp on the good work that is undoubtedly going on in GAA clubs and communities across Leinster,” said Shane Kelly, Head of Sales and Marketing for Beko Ireland.

“By restructuring the programme, we are encouraging clubs to engage with us on a yearly basis and help us and Leinster GAA assist them in putting tangible structures in place which will secure their futures.”

“This programme will serve to be the quality mark of best practice for all clubs.”

The application process requires clubs to enter details about where they are now and what their plans are over the coming years.  There will be Gold, Silver and Bronze awards depending on the size of the club and there will be equipment packs for a number of the clubs that enter the process.

Present on the day to launch the programme and pictured above were Grace Walsh of Tullaroan GAA Club, Kilkenny, two-time former Footballer of the year, Meath star Trevor Giles, and Lauren Magee of Dublin Ladies and Kilmacud Crokes.

“Leinster GAA is grateful for the support Beko continue to give them and is looking forward to the restructures that are now in place,” said Leinster GAA Chairman Jim Bolger.

“For our staff to have access to real-time data will give us a greater insight into the needs of individual clubs. It will help us develop Clubs on a case by case basis and ensure that the quality of the structures within them are at the highest possible level.”

“Without the support of Beko we would struggle to bring the kind of assistance that may be required and we are very lucky to have had them on board as a partner these last three years.”