BOYLE Sports has strengthened its presence in the Premier League after being named an Official Betting Partner of Nottingham Forest for the 2026/27 season.

The Irish-founded bookmaker will feature on LED advertising at the City Ground throughout the campaign, giving the brand visibility to both supporters in the stadium and Forest’s global broadcast audience.

The agreement continues a significant expansion of BOYLE Sports’ involvement in English football. It follows a recent partnership with Leeds United, while the company also continues as the front-of-shirt sponsor of West Ham United.

“Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community,” said Liam McKee, Head of Sponsorship at BOYLE Sports.

“We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans.

“This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”

Forest are twice winners of the European Cup and have re-established themselves as as a Premier League club in recent seasons, since promotion back to the top flight in 2022.

“We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season,” said Nottingham Forest Chief Operating Officer Paul Bell.

“Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”

Sport for Business Perspective

The Nottingham Forest agreement is further evidence of BOYLE Sports using football sponsorship to accelerate its brand presence in the British market.

The combination of a front-of-shirt position with West Ham and official partnerships with Leeds United and Nottingham Forest in the Premier League gives it exposure across three sizeable and distinctive fan bases, alongside the international reach delivered by Premier League broadcasting.

It is also another substantial sports sponsorship move by an Irish-founded brand on the international stage, with the Premier League providing the scale and regular visibility that remains difficult for almost any other domestic sporting competition to match.

 

 

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Image Credit: BOYLE Sports

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