The Team Ireland logo worn by our Olympians through last summer became an iconic badge and the agency behind its design, Branding Sport, has now redesigned its own look.
Headed up by Patrick Murphy, the agency has been responsible for new looks for Volleyball Ireland, Badminton Ireland and Squash Ireland in recent times, as well as working with Swim Ireland, Triathlon Ireland, Horse Racing Ireland, Quest, Sport Ireland, The FAI, Cycling Ireland, Navy Blue, The Gaelic Players Association and the OFI across the Sport for Business community.
He does not take himself too seriously though and in a new quarterly bulletin published today (The BS Times) he also takes a wry look at some of the ideas that got away over time.
Smart, savvy, a good guy to do business with and himself a long time member of the Sport for Business community.
Well done Patrick and Branding Sport. Looking good.
SPORT FOR BUSINESS PERSPECTIVE
It’s hard to imagine great design until you see it. We are seeing it all across Irish Sport and Branding Sport are to the fore in that.
WHAT’S UP NEXT?
The first edition of the BS Times is in email boxes now.
MEMBERSHIP AND EVENTS
Branding Sport and all those mentioned above are long term members of the Sport for Business community.
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The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
