The New Year has meant a new design for the popular My Club Finances portal on which 800 clubs rely for their online services, memberships, lottery and ticketing.
The new administration pages went live on Monday and the company is hosting a series of information seminars around the country aimed at bringing club officials up to speed with the new service.
The new look and feel will include quicker and a more intuitive access to the features that drive customers of the Galway based service. These include Irish Squash which uses it for its membership administration, Kerry and Wexford GAA County Boards and a variety of other sporting groups including the popular St Joseph’s Boys Soccer Club in South Dublin.
“Going into 2014 MyClubFinances.com is adding more and more clubs and organisations to our list of clients with each passing day,” said CEO Warren Healy. “It is our intention to develop our training and support strategies in line with the aspirations of our clients to earn more online revenues, and this is the first phase of that process.”
The new look administration panel is the first in a series of new support tools that we will be launching in 2014. These will include a series of video tutorials on using the platform, as well as a dedicated support plan for each of our clubs.”
We are also launching a social media optimisation guide so that clubs can extend and increase their online audiences building links to existing and perhaps departing members and maintaining the opportunity to stay in touch and to raise club revenues.
“We live in a connected world and while sport provides a great way for people to keep fit and active it is also the biggest driver of social communication between groups. Sports organisations across the world are investing heavily in social media. My Club Finances allows clubs and sports at local level to tap into this world at a tiny fraction of the cost and to streamline the ways in which they communicate with members on a consistent basis.”
Lesson for Sport: Consistent communication with members makes any sporting body more attractive to commercial partners.
Lesson for Business: As smaller sporting unite upgrade their own communication channels, the ability to aggregate similar content to niche groups becomes more viable and more rewarding.
