Cadbury has been announced as the new principal partner of the Australian Men’s Rugby team.
The partnership will see the Cadbury logo adorn the front of the Wallabies jersey for Test matches and on training apparel for the next five years.
The brand will also be a major partner of Buildcorp sponsored Women’s team with the logo to be on the back left of the Wallaroos shorts.
There will also be a significant programme of activation over the period of the deal.
Australia are among the leading bid nations hoping to secure the Rugby World Cup hosting in 2027.
“We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years,” said Rugby Australia CEO Andy Marinos.
“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.”
“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community.”
“Many Australians have a deep and long connection with Cadbury, which has been proudly made and enjoyed in Australia for 100 years,” added Darren O’Brien, Mondelēz International President Australia, New Zealand and Japan.
“We look forward to building on this with Rugby Australia, by jointly creating many positive shared moments for Australians to be proud of, through local communities and at the elite level with the Wallabies and Wallaroos.”
“We are particularly thrilled to build on our existing support for women in sport by supporting the Wallaroos in their ambitions to bring home the Women’s World Cup next year.”
“We have great belief in the vision of Rugby Australia and support their plan for the game in this country, from the grassroots through to the international arena.”
The Cadbury logo will adorn the new Wallabies jersey for the opening Test against France at the Sydney Cricket Ground on Wednesday 7 July and be on the shorts of the Buildcorp Wallaroos in their opening Test match against Samoa on 17 July at Suncorp Stadium.
Australia will play england at Twickenham in the 2021 Autumn international sbut will not be travelling to ireland this year.
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