In this week’s packed Women in Sport Weekly, supported by our partnership with Lidl, we look at a look at the great new ad highlighting Camogie from Littlewoods Ireland, our latest update on coverage of Women’s Sport in Irish media, a new Equality campaign from Tennis Ireland, the Champions League Final on Sunday night and more.
CAMOGIE AD AIRING ON NATIONAL MEDIA
It was a tough couple of weeks for Camogie but they came through and emerged on top with Littlewoods Ireland launching its sponsorship of the Camogie National Leagues starting this weekend and marked with a major TV ad campaign that will put the sport in the public spotlight in a high energy and exciting fashion.
Here is the ad which started airing on National TV for the first time on Thursday of this week…
And here is our interview with Pippa Doyle, Sponsorship lead at Littlewoods Ireland on the launch of the campaign
Tennis Ireland has launched the Equal Advantage Charter to inspire a sport wide commitment to developing a more inclusive culture in all areas within tennis.
The objective of this initiative is to enable more women and girls to flourish and maximise their potential at all levels of the sport.
The adoption of the Charter requires clubs to build on national plans, and also develop their own local initiatives to encourage more women and girls to play and stay within the sport as members of clubs, while also empowering women to enjoy successful careers working within the tennis sector either voluntarily or professionally.
Read More about the Campaign here.
SPORT FOR BUSINESS MEDIA MONITORING
The latest Sport for Business Review of Irish Sports Media has shown a rise in the amount of coverage devoted to Women’s Sport, driven by coverage of the Six Nations Rugby that took place during the month of April.
We selected three Saturdays through the month, representative of the biggest sporting day of the week, to look at the percentage of coverage given over to Women’s sport in each of the three main newspapers in Ireland, two of the most significant online channels and the English Daily telegraph as a point of comparison.
The coverage was wider than would have been the case last year when the Six Nations competed with the men’s game. This year it was the only international rugby on show and while there was no resumption yet of Gaelic games there was also coverage of the SSE Airtricity Women’s National League, the English Women’s Super League, Golf, Rowing and a selection of other sports.
The online channels performed very well with The42.ie hitting an average of almost one-third of coverage over the three Saturdays in question and RTE.ie getting to 22.5 per cent.
The Irish Independent stepped up again on the March coverage, rising to 15.0 per cent including features with Brian O’Driscoll looking exclusively at the Women’s game, with sinéad Kissane looking at the structure of it and with the best preview coverage of the games themselves.
The Irish Examiner also upped its coverage from 10 per cent in March to 11.5 per cent in April, as did the Irish Times climbing from a poor 6.1 per cent in March to 11.9 per cent in April.
None of the Irish papers matched the Telegraph which devoted 15.9 per cent of its Saturday sports coverage to Women’s events, led by the Women’s Super League, over the three days which were part of this months analysis.
We are looking at another selection of days coverage through May with two Saturday’s, two Tuesdays and two Thursdays forming the analysis for May.
We have to hope that the higher figure seen in April is maintained though with a less obvious focal point as was provided by the Six Nations that will be interesting to monitor.
This analysis is only partial and done completely using our own resources. Nonethless it provides a sense of how much or how little is changing with regard to the coverage of Women’s sport in Ireland, a subject we have long been advocates around.
EQUALITY ACHIEVED ON EXPENSES
Minister of State for Sport Jack Chambers came good on a promise yesterday when announcing that the same amount of money would be paid towards the funding of male and female inter-county players in Gaelic Games.
Both gender groups across football and hurling on the male side, and ladies football and camogie on the female will receive €2.4 million over the next 12 months to be distributed to players. Up until now, that figure was supplied for the men’s game but only €700,000 was paid towards the female players.
Grants for the women’s games were first paid only in 2017, nine years after they were won for male players.
The anomaly of their being paid a lesser amount will now come to an end after lobbying from the combined Gaelic Players Association and Women’s Gaelic Players Association as well as players, the Camogie Association and the Ladies Gaelic Football Association.
SIX NATIONS COVERAGE FREE TO AIR AND EQUAL BILLING FOR MEN’S AND WOMEN’S
The Guinness Six Nations is to remain on free to air TV in Ireland as news breaks this morning of an agreement in principle between Six Nations Rugby, Virgin Media and RTÉ to ensure all three Six Nations Championships (Men’s Guinness Six Nations, Women’s Six Nations and Men’s Under 20’s tournaments) enjoy unprecedented coverage in the Republic of Ireland, benefiting from a first partnership of its kind between the two broadcasters.
Subject to final contractual agreements, it is envisaged that all three Championships will be shared in a balanced way which will see RTÉ again broadcast games from the Men’s Guinness Six Nations, while Virgin Media Television will diversify its coverage to include the Women’s Six Nations and Men’s Under 20’s Championships for the first time.
CHAMPIONS LEAGUE FINAL LIVE AND FREE ON BT SPORT YOUTUBE
Chelsea and Barcelona face each other in the UEFA Women’s Champions League Final on Sunday night, in a game that will be televised on BT Sport and shown free on the channel’s YouTube platform.
Neither team have previously lifted the trophy but the winners will be the first club to have clinched both the men’s and women’s UEFA Champions Leagues.
Chelsea are in their debut final having beaten Bayern Munich 5-3 on Aggregate in the semi final while Barcelona have reached the showpiece once before, losing 4-1 to Lyon in Budapest two years ago.
TOUR DE FRANCE FEMME CONFIRMED FOR 2022
The Tour de France has confirmed that a Women’s version of the iconic race will take place next year, following straight away after the Men’s race.
Details are expected to be confirmed in October.
There was a Women’s race in the 1980’s but it failed due to lack of funding and less interest than would likely be the case now in the new era for Women’s sport.
Each week we carry a Women in Sport Weekly Column, highlighting stories here in Ireland and around the world that are relevant to the idea that we are only catching up to what is happening elsewhere and that while we may be strong in some areas, there are certainly others where we need to prod and poke to ensure fairness.
That’s all, it’s not a takeover, it’s not at the expense of sport that is there already, it is just recognition that sport should be more conscious of its obligation to the 50.5 per cent of the population that has just as much right and talent to play sport as anyone.
If you think there is a story around Women in Sport that we should feature please get in touch and let us know.
Lidl are our Partners in the Women in Sport Weekly column and are among more than 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.
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