Sports like cycling, athletics, volleyball and swimming that drew an audience at the Olympics could be about to enjoy 24 hour exposure via a new sports channel. Could there be a material benefit for Irish sport?
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Find out how a major international bank made its relationship with Rory McIlroy work well for its customers, and set the bar on how to plan for and handle the success of a sponsorship.
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Creating breakthrough interest in different sports, and maintaining it in established ones is more than ever about the characters on the sporting stage, not the stage itself. We look at the importance of the human narrative in sport.
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‘Thanks for the warm up’. That is how British broadcaster Channel 4 has promoted coverage of the upcoming Paralympic Games. Commercial partners there and in Ireland are gearing up their support strategies.
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The Royal Mail has been winning acres of coverage and engagement with its simple idea of painting a gold post box in the home town of each Olympic Champion for Team GB. Could it work for an Post in Bray?
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Adidas and Nike go head to head from this morning in what may prove to be the hottest contest of the London 2012 Olympic Games. We take a look at how the official and the unofficial brands are competing for hearts, minds and wallets.
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The ‘Socialympics’ has claimed its first casualty with a Greek triple jumper excluded from the Games after a racist tweet. We take a look at how some are looking to control the uncontrollable world of opinion.
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The Paralympic Games are enjoying a higher profile than ever before, aided by stars like Mark Rohan and by promotion like the ‘Superhuman’ video trailing Channel 4’s TV coverage of the Games.
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There is no official betting partner of the London 2012 Olympics but Paddy Power is sponsoring an egg and spoon race in London, France and claiming it to be the biggest athletics event of the year (in London, France)
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The ascent of Jessica Ennis has been down as much to hard work off the track as on it. She missed Beijing but has not missed a beat since in how she has been promoted as the Golden Girl of Team GB.
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