Navigating the Olympics in Sponsorship
Without sponsorship the Games could not take place. Without protection the sponsors might seek to lower their investment. It’s a critical blend to get right…
Read More
Category: News Members
Livewire Euro’s Insider – Exit Strategies
Drilling down into the TV data and the Social media reactions following the Round of 16 at the Euro’s…
Read More
Basketball Ireland Secures Euro Semis
Basketball is providing a great example of being positive and making something happen despite the easier path being to stay with what is comfortable.
Read More
The Branded Olympians Telling a Story
The athletes that feature strongest in sponsor campaigns around the Olympics may be those we have never heard of, in sports we have little empathy towards. We look at why this is working for brands…
Read More
Flogas Joins Team Paralympics
Flogas has continued it’s march into Irish sport with the announcement that it is to become an official partner of Paralympics Ireland…
Read More
Investec Re-Invests in Show Jumping
Horse Sport Ireland today announced that Investec will sponsor the Irish Showjumping Team in this year’s Aga Khan Trophy at the Dublin Horse Show.
Read More
Herbalife Enters Irish Sports Market
Global nutrition company Herbalife have announced a new multi-year sponsorship deal with Shamrock Rovers and perhaps more controversially with with three-time All Star and Kilkenny hurling star, TJ Reid.
Read More
Triathletes Out to Make Their Mark
The performance of Aileen Reid and Bryan Keane on and around Copacabana beach this summer will be important to them but also to Triathlon Ireland which runs the sport here on behalf of more than 17,000 amateur competitors here…
Read More
Curragh Plaudits
Trainer Aidan O’Brien has described the Curragh Racecourse as ‘probably the best racecourse in the world’ in advance of this weekend’s Dubai Duty Free Irish Derby…
Read More
World Karate In Dublin
The World Junior Karate Championships take place in Dublin this weekend with as many as 2,000 competitors flying in from around the world…
Read MoreDaily Bulletins
Business of Golf 2026
Volunteering Forum
Irish Sport and Creativity 2026
LATEST NEWS
In the Best of Company
Sport for Business Podcasts
Sport for Business Jobs in Sport
TV and Streaming Guide
Access for Members
Explore Membership Options
