Sponsors do not buy a right to determine the future of sports or the futures of those who play them. Exploring the reasons why they are involved though is likely to be of real interest and should be factored into the debate on the future of tournaments…
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How to use long form content to stir the memory…
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For one team of five-a-side footballers this December the dream of playing on a bigger stage than the local Astropark will become a reality…
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The commercial world of sport in Ireland is on the crest of a wave as we enter 2016. Such is the judgement of a major feature in the December issue of Sport Business magazine…
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“Making our games readily available using the latest technological innovation is crucial to the Association staying current and maintaining a connection between our international GAA fan base and our marquee events at home”…
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There is much to like about the FAI’s deal to live stream the SSE Airtricity League to global markets. We look at how it stacks up for both sides and the future…
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This morning’s Sport for Business Expert Forum looks at the potential for adapted games with John Gillick, Sponsorship Manager of AIG…
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Athletics Ireland is extending it’s Forest Feast Fit4Youth programme nationwide. We look at the important gap it fills for young people…
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Today is a big day for GAAGo, the streaming joint venture between the GAA and RTÉ Digital. Find out why…
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Tyson Fury against Conor McGregor is a fight that will never happen in any ring or Octagon but there could yet be a race to stage the first (legitimate) fight to be staged in Croke Park since Mohammed Ali in 1972…
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