Allianz meeting the Paralympic Challenge
We caught up with Allianz Group Head of Marketing Damien O’Neill on the logic behind their involvement with Paralympic sport…
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StatSports Signs Coventry Deal
Newry based StatSports have signed a deal to sponsor Coventry City in the English Football League…
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Daily Video – Munster and Connacht Pre-Season
We look at the different approach to selling rugby through pre-season video’s in Munster and Connacht, and find that both of them work…
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Opinion – Sporting Irony
From a German court through betting on English soccer and a GAA blackout, it’s been some week for irony in sport…
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Leinster’s ‘Rock Star’ Approach to Detail
Launching a new kit is like a new album from the Script, and Leinster know all about building their promotional Hall of Fame…
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Guinness Bring Them Home
Guinness goes back in time with an All Ireland push for its Guinness + App and we find a prescient link between past and present hurling sponsorships…
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Question of Timing
Is there a simple alternative to subjectivity when it comes to ending a match? We explore the possibility following on from Sunday’s angry scenes at Croke Park…
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1,9,43,2011,7500 -The Sports Weekend in Numbers
Rings, Rucks, Repeats, Runners and Rankings feature in our numeric review of the Weekend’s Irish sporting highlights…
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Fanpic for RDS
Land Rover has commissioned Huggity to take a fan pic of the crowd at next week’s Dublin Horse Show, and let them share it with the world…
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NI Strikes Streaming Deal
The Northern Ireland Football League has struck a streaming and data deal which will see 250 games broadcast live online around the world…
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