Ulster Hits Mark with Smart Survey
Surveys are a tried, some say tired way to activate around a major event but Ulster Bank have succeeded by looking at Irish rugby from a different and quirky perspective ahead of the big weekend.
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Category: News Members
Greyhound Racing Secures Triple Deal
Irish Greyhound Racing has struck a triple classic sponsorship deal with Gain Dog Food.
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Powering Ireland’s Sporting Venues
The financial value of sport to business was shown yesterday in the announcement of a one year contract between Electric Ireland and Druids Glen Golf Club worth €700,000.
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Bringing it together on Campus
The National Sports Campus is living up to its name in more ways than one as development continues around key elements of what was always promised.
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Skating Carefully Around Olympic Rules
Sponsors of Olympians have to tread with care around the rules designed to protect the major sponsors. Digital and social channels are making that harder then ever before to get right.
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Promoting Women’s Rugby
Equality of status and opportunity has to be the end goal for Women’s Rugby. This is how it is being promoted in England ahead of Saturday’s Triple Crown clash at Twickenham.
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Social Marketing in Sport
Sponsored social posts are more structured than ever. We look at the fine lines to be walked on the endorsement tightrope, all the way from the Winter Olympics to Irish rugby fields.
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Sporting Ideals Under Social Attack
The story of a Scottish speed skater at the Winter Olympics has lessons for anyone involved in sport on social media.
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Irish Sports Business Sector Hits Mark
Two members of Sport for Business have been shortlisted for one of the British Sports Industry’s most prestigious collection of awards.
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Sporting Grants in the Spotlight
Transparency is vital when state spending is at stake. The grants given to elite athletes are part of that but there is a broader picture that needs to be looked at which goes beyond the Euros and cents.
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