On February 19th we will join forces with leading industry figures to look at the value of player endorsement by brand ambassadors at a special event being organised by the Public Relations Institute of Ireland.
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The Seattle Seahawks repaid the devotion of fans in the early hours of this morning but advertisers are licking their wounds after the most one sided Superbowl in history.
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Dublin GAA has stepped up it’s commercial presence with two high profile appointments with experience across international sports marketing.
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See how sports sponsorship in North America is at least seven times bigger than any other category and how much faster it is growing in 2014.
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The route for the 2014 An Post Rás has been launched alongside a commitment by the sponsor into 2015 and a new opportunity to raise the appeal of the race across social media.
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The choices we make define who we are. See how Guinness has used sport once again to illustrate this powerful theme. But be quick, the ad will appear for a limited time before an Olympics ‘blackout’ occurs.
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It was a brilliant night for Ireland at the European Sponsorship Awards with three of the eleven prizes on offer coming back to Dublin, including the main one of the night…
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Crowd funding is likely to become an ever bigger source of funding for sport, just as it has for business and the arts. We look at the concept behind it and some of the companies looking to make a mark.
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Canterbury have returned as official suppliers to the Irish Rugby teams, raising hopes of a return to the glory days when they were last involved, and the small matter of an estimated €20 million.
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Cricket Ireland has renewed its official partnership deal with Johnston Mooney and O’Brien. It shows how relationships can grow out of opportunity into something more lasting.
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