3, 6, 13, 17, 74 – Sports Weekend in Numbers
From Fiji to the fame of a 13th All Ireland Final, and Lifetime Bests to three time champions we capture the sporting weekend through five key numbers…
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Opinion – Sexism and Sport
Yes we have a view about ‘that’ article by Niamh Horan but it’s not an obvious one…
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A World of Opportunity
Why the Croke Park Classic is going to be so much more than just a game with business and global policy coming together against the background it presents…
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Allianz meeting the Paralympic Challenge
We caught up with Allianz Group Head of Marketing Damien O’Neill on the logic behind their involvement with Paralympic sport…
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StatSports Signs Coventry Deal
Newry based StatSports have signed a deal to sponsor Coventry City in the English Football League…
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Daily Video – Munster and Connacht Pre-Season
We look at the different approach to selling rugby through pre-season video’s in Munster and Connacht, and find that both of them work…
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Opinion – Sporting Irony
From a German court through betting on English soccer and a GAA blackout, it’s been some week for irony in sport…
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Leinster’s ‘Rock Star’ Approach to Detail
Launching a new kit is like a new album from the Script, and Leinster know all about building their promotional Hall of Fame…
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Guinness Bring Them Home
Guinness goes back in time with an All Ireland push for its Guinness + App and we find a prescient link between past and present hurling sponsorships…
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Question of Timing
Is there a simple alternative to subjectivity when it comes to ending a match? We explore the possibility following on from Sunday’s angry scenes at Croke Park…
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