An Opportunity to Lead the Sport for Business Networking Night on March 26th
Sport for Business network partnership from Rob Hartnett
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How fast is equality really moving in sport?
A list of power brokers in rugby is out of tune with the equality that is evident and growing in every other aspect of life. Food for thought on the pace of change…
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Sporting Risk on 3 O2 Deal
There will be concern within our major sports at hearings this week to determine whether 3’s proposed takeover of O2 will be allowed proceed. The repercussions of it not could be very serious.
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24 Lessons from Irish Sponsorship Summit 2014 – Part 3
We each experience 2,500 brand messages every day. We have become immune to even registering most. How can yours cut through that noise. The final lessons from the Irish Sponsorship Summit 2014
Read More24 Lessons from Irish Sponsorship Summit 2014 – Part 2
As a sponsor you have access to areas where fans want to be but cannot generally get. More from what we learned together at Croke Park.
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24 Lessons from Sponsorship Summit
Adding value works. Telling them how great you are much less so. The first eight lessons from Croke Park
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6 Lessons in Brand Ambassadorship
Six lessons in the world of brand ambassadors, and an opportunity to get deeper into the debate.
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Ulster Hits Mark with Smart Survey
Surveys are a tried, some say tired way to activate around a major event but Ulster Bank have succeeded by looking at Irish rugby from a different and quirky perspective ahead of the big weekend.
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Greyhound Racing Secures Triple Deal
Irish Greyhound Racing has struck a triple classic sponsorship deal with Gain Dog Food.
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Powering Ireland’s Sporting Venues
The financial value of sport to business was shown yesterday in the announcement of a one year contract between Electric Ireland and Druids Glen Golf Club worth €700,000.
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