Skating Carefully Around Olympic Rules
Sponsors of Olympians have to tread with care around the rules designed to protect the major sponsors. Digital and social channels are making that harder then ever before to get right.
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Category: News Members
Promoting Women’s Rugby
Equality of status and opportunity has to be the end goal for Women’s Rugby. This is how it is being promoted in England ahead of Saturday’s Triple Crown clash at Twickenham.
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Social Marketing in Sport
Sponsored social posts are more structured than ever. We look at the fine lines to be walked on the endorsement tightrope, all the way from the Winter Olympics to Irish rugby fields.
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Sporting Ideals Under Social Attack
The story of a Scottish speed skater at the Winter Olympics has lessons for anyone involved in sport on social media.
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Irish Sports Business Sector Hits Mark
Two members of Sport for Business have been shortlisted for one of the British Sports Industry’s most prestigious collection of awards.
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Sporting Grants in the Spotlight
Transparency is vital when state spending is at stake. The grants given to elite athletes are part of that but there is a broader picture that needs to be looked at which goes beyond the Euros and cents.
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Euro Rugby Salvation is Close
It now looks likely that there will be a European Rugby tournament next season. We look at the likely format and the winners and losers from the ongoing labyrinthine negotiations.
Read MoreSport for Girls Back on Agenda
Britain’s only 5th ever individual Winter Olympics Gold medallist has dedicated herself to inspiring more girls to take part in sport. It’s a noble and essential aim that we share. Join our campaign to see what can be done.
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Women’s Sport and Professional Breaks
English Cricket has announced it is to create a first professional Women’s team. It follows success on the field. Can we imagine the same might happen for Ireland’s Women Rugby stars?
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Athletics on a Roll
Athletics is on a roll in Ireland with events this week being unveiled for indoors, outdoors, sprints and ultra distances. They are attracting interest from across Ireland and around the world.
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