Katie Taylor is to be the Irish Ambassador for the Sky Sports Living for Sport initiative which aims to reach one third of Irish secondary schools in three years. We look at how it will work and consider fears over what it may replace.
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The One Day Cricket Internationals between Pakistan and Ireland will be broadcast live around the world via You Tube after agreement between the online giant and Cricket Ireland was reached on Tuesday.
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Despite a stellar 20 months of commercial deals, it appears that Rory McIlroy and Horizon Sports Management are to part company with the young golfer tightening his team under the guidance of his father Gerry.
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The logistics sector is proving a rich hunting ground for Rugby sponsorship. Federal Express were a familiar sight on billboards around the Heineken Cup Final and DHL have now been announced as the Lions Tour Sponsors.
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Media access to the sporting stars of the moment is often facilitated through a brand that is looking to get some credit for the association. It works for all sides so long as the message, the personality and the timing are right.
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The GAA was hailed on Friday by an Taoiseach Enda Kenny as “without a doubt the best amateur organisation on the planet.” Strong words indeed and enough to ensure centre stage on a busy sporting weekend.
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Obesity is costing the country over €1 billion a year according to research by health insurer Glohealth. It points out that 1 in 4 adult males is technically obese. Isn’t sport the best way to address this?
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Six publicly funded sports bodies in Britain have no women on board at all. The role of women in the leadership of sport will be a key theme at the Business of Women’s Sport Conference in Dublin on June 20th.
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Car sales may be down but sponsorship in the sector is increasing at home and abroad as evidenced by two major deasl announced on Thursday in Britain.
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“It was the best business breakfast briefing I have ever been to, anywhere in the world.” So said one of those who packed out the Hibernian Club to hear how the power of sport can be harnessed to improve their organisation.
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