Getting in the Swim
Swimming in Ireland is the most popular sporting activity among adults with 230,000 participating each week. Swim Ireland is reaching out in the next four years to connect better with this pool of recreational swimmers.
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Category: News Members
Rugby’s Appeal in Digital Media
Sean O’Brien is tearing up the streets of Dublin in a new online game called Street Rugby. It’s part of a major shift in digital engagement between sport and fans and Ireland is central to it.
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Clubs Driven to Kit Redemption by Opel
Opel is the latest auto manufacturer to step forward with a campaign through sport, relaunching the Opel Kit for Clubs initiative with the GAA and GPA. Is there any possible cross appeal with Lucozade Sport’s Club Crusade?
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Greyhounds in the Cloud
Hot on the heels of a new €750,000 sponsorship the Irish Greyhound Board has now struck a deal with Eircom to provide streaming services via cloud computing infrastructure at tracks around the country.
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What Future for Lottery Sports Funding?
The National Lottery Franchise tender poses many questions for sport and society. We look at the way in which funds are distributed and invite participation in an important Round Table on the subject in June.
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Sport’s Importance Loud and Clear
The Federation of Irish Sport has targeted the establishment of strong relationships across the Government Departments of Health, Education and Enterprise as key markers in its strategic plan to 2017.
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Basketball Facing Healthy Future
Basketball has turned a €1.3 million deficit from 2007-2009 into a €700,000 surplus over the past three years. A return to international action is under way and a new sponsor is being sought for the Super League.
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Guinness Expands to More Rugby
Fresh from announcing support of the Guinness Rugby Gathering at UCD, the Diageo Brand has expanded its relationship with Rugby by signing new deals with England and Wales, and extending partnerships elsewhere.
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Making the case for the value of sport
The Federation of Irish Sport held its first Annual Conference at the Guinness Storehouse. Keynote speaker Sir Keith Mills spoke of the need to make a compelling case for the value of sport in its broadest context.
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Ulster Bank launch social campaign
Ulster Bank is marking its sixth year of sponsorship of the GAA All Ireland Football Championship by commencing a search for the nation’s best GAA home. It’s a good blend of social media highlighting traditional support.
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