Sky’s Irish Future
Sky is expanding its headcount in Ireland to over 900. Sport for Business caught up with Mark Anderson to look at why Ireland was an important region for the broadcast giant and at the importance it places on sport.
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Category: News Members
Soccer Camps Cut Prices
The battle for children’s summer time is hotting up with the FAI and eFlow combining to cut prices at 290 soccer camp venues by 1/3rd. We look at some of the benefits for sponsors of being involved in summer activity.
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RSA Extends Cricket Support
RSA is extending its support of Irish Cricket through title sponsorship of the RSA Inter Provincial Series. It is part of an ambitious strategic plan for the sport and a busy summer of cricket.
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The Future of Club Rugby
The Lions captured the headlines but a report on club sustainability in Irish Rugby will likely be of longer lasting importance. Player payments are to be banned in a bid to restore the amateur ethos at club level.
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‘A Threat as Damaging as Doping’
The threat to sport of corruption through betting is as great as that of doping. In advance of a special Members Round Table we have the first of a two part article from an international expert in the field.
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Tread Softly on Their Dreams
When we think of how commercial partnership can bring sporting programmes to life, days like the Allianz Cumman na mBunscoil Finals are the ones we should consider. Moments that sport provides which breathe life into communities.
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Painting Rugby Pictures through Social
Heineken has tapped into social media to paint a colourful picture of fan sentiment around the 2013 competition semi finals. The comparative value is interesting but the overall numbers surprisingly small.
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Sponsorship in the Sunshine
The best commercial partnerships are the ones that have a clear measurable benefit for both sides. They do not have to worth a fortune, just to be of value. British Triathlon shows the way it can be done.
Read MoreFrench Takeover Worth Millions
Munster came up short but every cloud has a silver lining, and the economic benefit of having two French clubs in the Heineken Cup Final on May 18th could be worth an additional €14.5 million to the country.
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Allianz Extends Paralympic Support
Allianz has extended its international partnership with Paralympic sport through to at least the Rio Paralympic Games in 2016. It is hoped a local partnership will Paralympics Ireland will follow shortly.
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