Heineken Extends Soccer Sponsorship
Heineken has extended its sponsorship of the UEFA Champions’ League to run through to 2018. We look at the leverage the international reach of the tournament gives to the brand…
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Category: News Members
Guinness Goes Social with Rugby
Guinness is using social media and mobile technology to deliver a reward based set of unique experiences around the Guinness Series of Autumn Rugby Internationals. We review the use of smart marketing around smart phones…
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Instagram for Sport in Social
The British Olympic Ball took place in London last night. Here is an example of how social media can, and needs to connect with audiences at every available opportunity…
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Kitman Leading Sports Analysis Surge
Kitman Labs is the latest young Irish company to emerge in the world of sports analytics. It is a sector with massive potential so long as we make the right moves now…
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Final Call for Sports Tourism Event
The Sport for Business Sports Tourism Seminar will bring together leaders from Sport and Business. We will deliver innovation through collaboration that will benefit all in this key economic area…
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Ford FAI Cup Final Tickets for you?
Fancy coming to Sunday’s Ford FAI Cup Final as a guest of Sport for Business and Drogheda United? Find out how right here…
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Analytics Round Table – Part Two
The benefits to be gained from a closer look at Sports Analytics are explored in the second set of take aways from the Sport for Business Round Table on Sports Analytics at Accenture…
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Sporting Activity Numbers Rising
The number of people involved in sport and physical activity has risen from 2011 to 2013 according to the latest Irish Sport Monitor. There are areas of concern though…
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Youth Sport – Exam Gains
Sport is to take a higher order in education with three different strands being introduced to the Junior Cert exam cycle. We look at the detail within and the benefits to be gained…
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Making Dublin a Better City
One good question, one personal answer and before you know it an idea has taken hold that could make Dublin a better place and could help our global image as a hub of innovation…
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