Paddy Power’s half year profits are bigger than the budget of the Irish Sports Council. Around the world betting is a major element in the funding of sport but that is not echoed yet in Ireland. We look behind some of the numbers.
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Sport serves as an unforgettable bond across generations within families. We enjoyed this article on the ‘bloke-ish’ benefits and Fathers and Sons and football but we also want the same opportunity for Daughters. (Member Only Content).
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We found this great article on future trends within digital marketing which we felt was worth sharing with you as a member of the Sport for Business Community. (Member Only Content)
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An association with All Ireland weekend can be expensive at the top end but the growth of ‘satellite’ club tournaments presents a lower cost, grassroots alternative for commercial partners.
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The development of another team based event in Golf, pitching Europe’s finest against the best players from Asia could present a great opportunity for Ireland in the sports tourism sector.
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The IRFU is strengthening the relationship between clubs and schools through the rolling out of a Rugby Faculty programme that was trialled in each of the four provinces over the past year.
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High performance sport is all about the pursuit of marginal gains. Science is playing an important part in Britain and could be in a position to do so in Ireland as well. (Registration needed).
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IG Index is to be the broadcast sponsor of Setanta Sports coverage of French Top14 Rugby this season. The company has a tradition of sports sponsorship and it’s Irish boss is no stranger to rugby promotions. (Member Content)
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RaboDirect is to end its sponsorship of domestic rugby after three years. Celtic Rugby bosses will now seek a new brand for the tournament from May 2014. It is a real shame for the sport, albeit with a possible silver lining. (Member Content)
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From the number of players used by Munster in their pre season friendly win over Gloucester to the world ranking of Roger Federer in New York. We capture the sporting weekend in numbers.
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