Basketball has turned a €1.3 million deficit from 2007-2009 into a €700,000 surplus over the past three years. A return to international action is under way and a new sponsor is being sought for the Super League.
Read More
Fresh from announcing support of the Guinness Rugby Gathering at UCD, the Diageo Brand has expanded its relationship with Rugby by signing new deals with England and Wales, and extending partnerships elsewhere.
Read More
The Federation of Irish Sport held its first Annual Conference at the Guinness Storehouse. Keynote speaker Sir Keith Mills spoke of the need to make a compelling case for the value of sport in its broadest context.
Read More
Ulster Bank is marking its sixth year of sponsorship of the GAA All Ireland Football Championship by commencing a search for the nation’s best GAA home. It’s a good blend of social media highlighting traditional support.
Read More
Katie Taylor is to be the Irish Ambassador for the Sky Sports Living for Sport initiative which aims to reach one third of Irish secondary schools in three years. We look at how it will work and consider fears over what it may replace.
Read More
The One Day Cricket Internationals between Pakistan and Ireland will be broadcast live around the world via You Tube after agreement between the online giant and Cricket Ireland was reached on Tuesday.
Read More
Despite a stellar 20 months of commercial deals, it appears that Rory McIlroy and Horizon Sports Management are to part company with the young golfer tightening his team under the guidance of his father Gerry.
Read More
The logistics sector is proving a rich hunting ground for Rugby sponsorship. Federal Express were a familiar sight on billboards around the Heineken Cup Final and DHL have now been announced as the Lions Tour Sponsors.
Read More
Media access to the sporting stars of the moment is often facilitated through a brand that is looking to get some credit for the association. It works for all sides so long as the message, the personality and the timing are right.
Read More
The GAA was hailed on Friday by an Taoiseach Enda Kenny as “without a doubt the best amateur organisation on the planet.” Strong words indeed and enough to ensure centre stage on a busy sporting weekend.
Read More
