US Baseball Stadia are getting ready for the next stage of a 1000 Fold increase in mobile data demand from paying customers. Sport and sponsors need to act to connect with fans or risk a poor user experience.
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Sport is the main driver of live TV audiences and the main target for advertisers seeking a massive TV audience. That creates value for rights holders and is prompting a major battle between Sky and BT Sport.
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Man United’s commercial tactics of dividing rights by geography could give valuable pointers on new sponsorship opportunities for the GAA and other elements of ‘Brand Ireland’ in sport.
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Rory McIlroy has Swiss watchmaker Omega as his third major sponsorship deal of the year, on the eve of the US Masters tournament at Augusta, Georgia. It earns a lot but demands a lot too.
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Cricket Ireland has added another official supplier to its growing roster of commercial partnerships with the appointment of Abbey Travel as its official travel supplier.
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The FAI has confirmed that the Republic of Ireland will play Spain in an international friendly at Yankee Stadium in New York on June 11th. This will follow a game against England on May 29 in a season end to savour.
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Adidas and Chelsea have combined to produce a simple but simply brilliant brand marketing masterclass that will have lessons for all sports organisations that lay claim to an identity among fans.
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Kinsale Yacht Club is to host the 2013 World Disabled Sailing Championships. It is the first major Paralympic Sailing event since the London 2012 Games and will attract 120 sailors from 20 countries.
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Each Monday we bring you the best sporting images from across the weekend’s main action, highlighting the magic that an image can bring in terms of capturing memories and sealing a sponsor’s place in the mind.
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Heineken have developed a range of games to extend their association with the Heineken Cup and their engagement with fans both through their mobiles and in the pub.
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