Triathlon Ireland has signed a four year deal with Irish Brand Shadow to develop a range of branded performance and leisure wear. It’s a great example of selling a sporting ideal to a committed audience.
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“Sport drives you into areas of disadvantage that few other vehicles can get to.” The words of US Embassy Charges d’Affaires John Hennessy-Niland at a special briefing on the power of Corporate Social Responsibility.
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A chance to see Legends of Manchester United and the countries largest fun run for kids feature in our weekly round up of ways in which sport and charity can best be combined.
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Giovanni Trapattoni has signed up as an ‘elite ambassador’ for Fiat in Germany and Austria. Such a relationship makes sense from a personal perspective but could he have strayed offside in terms of his day job?
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The National Dairy Council is undertaking a series of campaigns based around the benefits of milk as a nutritional tool in sport. Campaigns are underway both in schools and for coaches through Governing Bodies.
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The British Olympic Association has appointed IMG as an official licensing partner for ‘Team GB’. We take a look at whether such an approach could work for Team Ireland.
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The rapidly-growing popularity of cricket in Ireland is showing no signs of slowing down, with junior participation numbers more than doubling in the past year. An amazing 24,654 youngsters now playing the game.
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A special allocation of €1 million in funding for boxing clubs to upgrade training facilities for young boxers, particularly women has been announced by Minister of State for Tourism & Sport Michael Ring.
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RTE Sport has secured the rights to broadcast Republic of Ireland soccer qualifiers for France 2014 and Russia 2016. The rights are across TV, Radio, Online and Mobile and guarantee free to air access.
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Dublin GAA has signed a fourth commercial partnership in the last few months, adding ROS Nutrition to the roster of supporters brought on board through the increasing commercial work of Bernard Brogan and Legacy Consultants.
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