Mobile operator Three has extended its primary sponsorship of the FAI until 2016 in a deal worth an additional €4 million to irish soccer. It is part of a surge in global soccer sponsorship that grew by over 60 per cent in 2012.
Read More
The GAA, Gaelic Players Association and Elverys have launched a new initiative for kids aged 13-15 to train alongside inter county players this summer, and helped mend damage done over the issue of another joint venture.
Read More
Sport was very much to the fore at the All Ireland Marketing Awards with Paralympics Ireland and Electric Ireland taking away two of the major awards on the night.
Read More
The FAI has launched its first ever National Draw with major prizes to the value of €200,000 and the offer to clubs of retaining between 80 and 90% of the total ticket sales they make through their own networks.
Read More
Swimming in Ireland is the most popular sporting activity among adults with 230,000 participating each week. Swim Ireland is reaching out in the next four years to connect better with this pool of recreational swimmers.
Read More
Sean O’Brien is tearing up the streets of Dublin in a new online game called Street Rugby. It’s part of a major shift in digital engagement between sport and fans and Ireland is central to it.
Read More
Opel is the latest auto manufacturer to step forward with a campaign through sport, relaunching the Opel Kit for Clubs initiative with the GAA and GPA. Is there any possible cross appeal with Lucozade Sport’s Club Crusade?
Read More
Hot on the heels of a new €750,000 sponsorship the Irish Greyhound Board has now struck a deal with Eircom to provide streaming services via cloud computing infrastructure at tracks around the country.
Read More
The National Lottery Franchise tender poses many questions for sport and society. We look at the way in which funds are distributed and invite participation in an important Round Table on the subject in June.
Read More
The Federation of Irish Sport has targeted the establishment of strong relationships across the Government Departments of Health, Education and Enterprise as key markers in its strategic plan to 2017.
Read More
