Five Lessons from the US Masters
Integrity, Women, Youth, Planning and Consistency are the five themes we have selected as lessons to be learnt from the 2013 US Masters Golf tournament at Augusta. One or all can be applied universally.
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Category: News Members
Kellogg’s Pack Promotion for GAA
“At Kellogg’s we are committed to partnerships which support communities, enhance skills and deliver value for money for hard pressed consumers.” Words to launch the 2013 Kellogg’s Cúl Camps.
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Punchestown set for five year high
The Punchestown Races boast 37 individual sponsors, over 500 companies in the corporate hospitality area and the best figures in terms of pre sales and attendance for five years. Things are looking up.
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Death at the Boston Marathon
The world of sport is in mourning today for the lives lost and damaged by a bomb blast at the Boston Marathon. Sport is about celebration but is a target for destruction. It is about to change in terms of security.
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Selling the brand of Triathlon Ireland
Triathlon Ireland has signed a four year deal with Irish Brand Shadow to develop a range of branded performance and leisure wear. It’s a great example of selling a sporting ideal to a committed audience.
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Football away from the spotlight
“Sport drives you into areas of disadvantage that few other vehicles can get to.” The words of US Embassy Charges d’Affaires John Hennessy-Niland at a special briefing on the power of Corporate Social Responsibility.
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Sport and Charity Weekly Round Up
A chance to see Legends of Manchester United and the countries largest fun run for kids feature in our weekly round up of ways in which sport and charity can best be combined.
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Has Trap gone Offside with Fiat?
Giovanni Trapattoni has signed up as an ‘elite ambassador’ for Fiat in Germany and Austria. Such a relationship makes sense from a personal perspective but could he have strayed offside in terms of his day job?
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Milking it for all it’s worth
The National Dairy Council is undertaking a series of campaigns based around the benefits of milk as a nutritional tool in sport. Campaigns are underway both in schools and for coaches through Governing Bodies.
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Selling Team Ireland
The British Olympic Association has appointed IMG as an official licensing partner for ‘Team GB’. We take a look at whether such an approach could work for Team Ireland.
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