Close up Sponsors – PwC and Rugby
The advantages for a company of supporting a national team one notch below senior level was illustrated when PwC was able to host the announcement of the Irish U20 squad at its Dublin Headquarters.
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Category: News Members
Supervalu Goes Local with GAA
Learn how Supervalu is activating its fourth year of sponsorship with the GAA All Ireland Football Championship and what was the original trigger for the partnership.
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Leading the Way on Sport at Work
The Irish Sports Council Challenge encourages companies and staff to foster a culture of fitness in the workplace. It also stirred the creative juices of the 70 companies who took part in 2013.
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Sports Spark: Reaching Young Athletes
Each day Sport for Business delivers the daily news from the commercial world of Irish Sport. In addition, for members, we highlight areas of opportunity where a spark of creativity between sport and business can lead to a winning result for both sides.
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Three Commits €4M More to FAI
Mobile operator Three has extended its primary sponsorship of the FAI until 2016 in a deal worth an additional €4 million to irish soccer. It is part of a surge in global soccer sponsorship that grew by over 60 per cent in 2012.
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GPA and Elverys Mending Bridges
The GAA, Gaelic Players Association and Elverys have launched a new initiative for kids aged 13-15 to train alongside inter county players this summer, and helped mend damage done over the issue of another joint venture.
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Sport to Fore at Marketing Awards
Sport was very much to the fore at the All Ireland Marketing Awards with Paralympics Ireland and Electric Ireland taking away two of the major awards on the night.
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FAI Helping Hand for Clubs
The FAI has launched its first ever National Draw with major prizes to the value of €200,000 and the offer to clubs of retaining between 80 and 90% of the total ticket sales they make through their own networks.
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Getting in the Swim
Swimming in Ireland is the most popular sporting activity among adults with 230,000 participating each week. Swim Ireland is reaching out in the next four years to connect better with this pool of recreational swimmers.
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Rugby’s Appeal in Digital Media
Sean O’Brien is tearing up the streets of Dublin in a new online game called Street Rugby. It’s part of a major shift in digital engagement between sport and fans and Ireland is central to it.
Read MoreIrish Sport and Creativity 2026
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