Opel is the latest auto manufacturer to step forward with a campaign through sport, relaunching the Opel Kit for Clubs initiative with the GAA and GPA. Is there any possible cross appeal with Lucozade Sport’s Club Crusade?
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Hot on the heels of a new €750,000 sponsorship the Irish Greyhound Board has now struck a deal with Eircom to provide streaming services via cloud computing infrastructure at tracks around the country.
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The National Lottery Franchise tender poses many questions for sport and society. We look at the way in which funds are distributed and invite participation in an important Round Table on the subject in June.
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The Federation of Irish Sport has targeted the establishment of strong relationships across the Government Departments of Health, Education and Enterprise as key markers in its strategic plan to 2017.
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Basketball has turned a €1.3 million deficit from 2007-2009 into a €700,000 surplus over the past three years. A return to international action is under way and a new sponsor is being sought for the Super League.
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Fresh from announcing support of the Guinness Rugby Gathering at UCD, the Diageo Brand has expanded its relationship with Rugby by signing new deals with England and Wales, and extending partnerships elsewhere.
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The Federation of Irish Sport held its first Annual Conference at the Guinness Storehouse. Keynote speaker Sir Keith Mills spoke of the need to make a compelling case for the value of sport in its broadest context.
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Ulster Bank is marking its sixth year of sponsorship of the GAA All Ireland Football Championship by commencing a search for the nation’s best GAA home. It’s a good blend of social media highlighting traditional support.
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Katie Taylor is to be the Irish Ambassador for the Sky Sports Living for Sport initiative which aims to reach one third of Irish secondary schools in three years. We look at how it will work and consider fears over what it may replace.
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The One Day Cricket Internationals between Pakistan and Ireland will be broadcast live around the world via You Tube after agreement between the online giant and Cricket Ireland was reached on Tuesday.
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