Car brands going toe to toe in sport
Volkswagen and Toyota are as competitive as the increasing number of sporting stars they are associated with in the world of Irish sport.
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Category: News Members
GAA Mobile Video Launched
The GAA has launched a mobile highlights app that will help connect fans from around the world with action taking place each weekend across gaelic football and hurling back at home.
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Volkswagen to Sponsor Shelbourne FC
McAllister Volkswagen is to sponsor Shelbourne FC in this year’s Airtricity Premier League, bringing to three the number of clubs supported by the brand.
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GPA launches gaelicboots.com
The GAA and the Gaelic Players Association have launched their fourth commercial joint venture in the shape of gaelicboots.com.
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Irish Sports Council Challenge 2013
Are you ready for the Irish Sports Council Challenge 2013? And would you like your company to feature in Live updates on your progress through Sport for Business. Take a look.
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Live from Sport and Business
An interview with Katie Taylor and presentations from Matt English of Special Olympics on engaging stakeholders and Billy Walsh of Irish Boxing on building team success from camp bed to Olympic Podium.
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GAA Looking Forward with Activations
The Annual Report of the GAA’s Director General highlights problems of funding and emigration; the way the association has to promote live attendance and how it has activated partnerships with key sponsors.
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BT Sport purchases ESPN Channels
BT Sport has bought ESPN’s UK and Ireland Channels for a sum believed to be around €25 million. What impact will this have on Irish viewers and could it be important in the next round of GAA Broadcast discussions?
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Powerade’s move to Athletics explained
Powerade has made a switch from Rugby to Athletics. It was a decision made with international assets and activation in mind as we discovered from Powerade Brand Activation Manager Jennifer Branigan.
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Donegal to host major sports conference
The Dave Gallaher Summer School at Ramelton in County Donegal will bring five days of sporting debate and a traditional Maori sport to be seen in Ireland for the first time.
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