Despite a stellar 20 months of commercial deals, it appears that Rory McIlroy and Horizon Sports Management are to part company with the young golfer tightening his team under the guidance of his father Gerry.
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The logistics sector is proving a rich hunting ground for Rugby sponsorship. Federal Express were a familiar sight on billboards around the Heineken Cup Final and DHL have now been announced as the Lions Tour Sponsors.
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Media access to the sporting stars of the moment is often facilitated through a brand that is looking to get some credit for the association. It works for all sides so long as the message, the personality and the timing are right.
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The GAA was hailed on Friday by an Taoiseach Enda Kenny as “without a doubt the best amateur organisation on the planet.” Strong words indeed and enough to ensure centre stage on a busy sporting weekend.
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Obesity is costing the country over €1 billion a year according to research by health insurer Glohealth. It points out that 1 in 4 adult males is technically obese. Isn’t sport the best way to address this?
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Six publicly funded sports bodies in Britain have no women on board at all. The role of women in the leadership of sport will be a key theme at the Business of Women’s Sport Conference in Dublin on June 20th.
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Car sales may be down but sponsorship in the sector is increasing at home and abroad as evidenced by two major deasl announced on Thursday in Britain.
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“It was the best business breakfast briefing I have ever been to, anywhere in the world.” So said one of those who packed out the Hibernian Club to hear how the power of sport can be harnessed to improve their organisation.
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The stars of Club Rugby were honoured last night at the first Ulster Bank League Awards. It’s the latest way the community partner of the IRFU is reaching out to the grassroots of the game.
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Sport for Business works with most of the countries leading sports organisations and will from...
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