How to improve the experience of Fans
We look at ten ways in which the fan experience at a sporting event might be improved and step forward with two initiatives that will help do so in the coming months.
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Category: News Members
Sports Law firm expands Irish operation
The area of sports law is changing in light of increased EU influence and this has prompted a London firm which offers sport as a niche part of its business to expand it’s operations in Dublin
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In the Swim at Abbotstown
The Carton Irish Swimming Championships are televised live on Setanta Sports from a 10th anniversary celebrating National Aquatic Centre. Good for sport, good for business, good for the community.
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Exploring the world of Fan Experience
We gather this morning for the 12th monthly Sport for Business Members’ Round Table events. The subject is how Fan Experience is changing in sport and we will publish the outcomes on Friday morning.
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Sporting Bonds for Funding Development
The Jockey Club in Britain has launched a sporting investment bond which will pay interest at a rate of 7.75% per annum. Could this be a new way to raise money for sport and work on other levels too?
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Air Canada Expands in Ireland
Air Canada is expanding its operation between Dublin and Toronto. Could this open the door to greater sports engagement in Ireland? We look at the airline’s sponsorship assets and criteria and who it might fit.
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Alcohol Alternatives – An Option
A ban on alcohol sponsorship is back in the spotlight. We look at a viable alternative which needs to be seriously considered in order to mitigate the damage of an outright ban, or perhaps the damage of their not being one.
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Racing a winner with attendance up 30%
Horse racing was the big winner on a glorious day at the Punchestown Festival where stars from across sport and business came to see a champion and attendance was up by 30%.
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Irish Sport and Digital Media
How can Irish sport learn lessons from overseas on the collective power of a unified approach to digital marketing? And will that enable a greater share of the digital marketing spend last year of over €150 million?
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Boost for Irish Bid to Host RWC 2023
Irish hopes of staging the Rugby World Cup in 2023 have been boosted by comments from the IRB that the United States may not yet be ready and that a return to traditional hosts in ’23 is likely.
Read MoreIrish Sport and Creativity 2026
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