Chevrolet is to be the new shirt sponsor of Man United, a mere six weeks and one Global Head of Marketing after signing up as official auto partner. It echoes the strong presence of car brands in Irish soccer.
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P&G has been unfortunate with the sports stars that have been part of its promotions in recent years. The ‘curse’ seems alive and well during the current Olympics. Can Katie Taylor escape it?
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In October 2012 Sport for Business 20/20 will bring together 20 sporting bodies and 20 commercial organisations to see how each of their needs might be addressed on a particular project in 2013.
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Swimming has had its issues but it remains among the most popular participation sports around the world. Centre stage at London 2012, we look at some of the initiatives aimed at keeping it there.
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The Irish Olympic Handball Association has launched ‘Green Giants’ a programme to attract players from other sports that might represent their country at an Olympic Games and forge a professional career in sport.
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The betting ‘scandal’ that threatened the Irish Olympic team appears to be blowing over quickly but what are the relationships and rules that shape betting and sport. This week Sport for Business will investigate.
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From a programme that attracted 4,000 employees to participate through to the most common phrase spoken by Irish colleagues in conversation about sport and three initiatives to make business better through sport.
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Pat Hickey has become only the second Irishman in history, and the first since 1980, to sit on the Executive Board of the International Olympic Committee.
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Adidas and Nike go head to head from this morning in what may prove to be the hottest contest of the London 2012 Olympic Games. We take a look at how the official and the unofficial brands are competing for hearts, minds and wallets.
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The ‘Socialympics’ has claimed its first casualty with a Greek triple jumper excluded from the Games after a racist tweet. We take a look at how some are looking to control the uncontrollable world of opinion.
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