Category: News Members

Sport delivers on emotional level

There are many reasons for business to develop a relationship with sport but few can be as powerful as the emotional affinity it generates. This reaction of fans to a sporting rival showed this recently in the GAA.

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Morton Games attract Olympians

The Morton Games have attracted 60 athletes from overseas, many en route to the Olympics. We look at a chance for youth, an opportunity for smaller companies and how one athlete is bucking commercial restrictions.

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