A ban on alcohol sponsorship is back in the spotlight. We look at a viable alternative which needs to be seriously considered in order to mitigate the damage of an outright ban, or perhaps the damage of their not being one.
Read More
Horse racing was the big winner on a glorious day at the Punchestown Festival where stars from across sport and business came to see a champion and attendance was up by 30%.
Read More
How can Irish sport learn lessons from overseas on the collective power of a unified approach to digital marketing? And will that enable a greater share of the digital marketing spend last year of over €150 million?
Read More
Irish hopes of staging the Rugby World Cup in 2023 have been boosted by comments from the IRB that the United States may not yet be ready and that a return to traditional hosts in ’23 is likely.
Read More
Sport has always played a large part in the work of the Ireland Funds. This Friday Dessie Farrell of the Gaelic Players Association will be honoured as their Young Leader of the Year.
Read More
Specsavers are to be the official sponsor of the newly installed Hawkeye technology at Croke Park. It’s the mark of a good fit when your first thought on a new partnership is who else could it have been?
Read More
Gallops Live is a new Social Media play for horse racing fans that goes live today at opening day of the Punchestown National Hunt Festival.
Read More
To mark this week’s Special Olympics Ireland National Collection Day, Sport for Business will donate 10% of all new subscriptions received this week.
Read More
Basketball Ireland has signed a deal with Macron to become title sponsor and kit supplier to eight underage international teams. It’s a good deal for the sport and could open other doors for Macron.
Read More
Rumours abound that a solution to the future of the Heineken Cup is near to hand. What it will look like though, and who it will favour are still very much up for grabs.
Read More
