The Power behind the Paralympics
Why did Renault choose Paralympics Ireland as a key sporting partner back in 2010 and what have been the highlights of the relationship as the team prepares for the London 2012 Paralympic Games?
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Category: News Members
Rugby season on the horizon
The second season of the RaboDirect Pro12 was launched this week in Glasgow. It will herald the opening of a rugby campaign that will include the Heineken and Amlin Cup finals in Dublin, as well as a Lions tour.
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Olympic sports’ new TV station
Sports like cycling, athletics, volleyball and swimming that drew an audience at the Olympics could be about to enjoy 24 hour exposure via a new sports channel. Could there be a material benefit for Irish sport?
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Expansion of Women’s soccer
The Bus Éireann Women’s National League gets underway this weekend with a new team for the second season. Women’s Sport has the greatest potential for commercial growth and soccer sees that clearly.
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Bringing sport to the streets
Handball created a lot of coverage at the Olympics and the Irish (Olympic) Handball association is looking to capitalise on the curiosity by hosting a street handball festival for 24 corporate teams in Dublin.
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Inspiring a new generation
The real inspiration for kids lies in meeting the stars of sport. British swimming is showing how a ‘Heroes’ tour can be organised. Is it not possible for Irish sport, with a sponsor, to do the same?
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Unleashing the power of analysis
The Premier League is back and the Champions of last year are opening a window on the business style analysis that takes place off the pitch enabling the making of good decisions on it.
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Making sponsorship relevant
Find out how a major international bank made its relationship with Rory McIlroy work well for its customers, and set the bar on how to plan for and handle the success of a sponsorship.
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Rugby World coming to play?
A bid to host the Rugby World Cup in 2023 moved a step closer over the weekend when the GAA Central Council agreed to put a proposal to next year’s congress on allowing access to essential grounds.
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Building sport through characters
Creating breakthrough interest in different sports, and maintaining it in established ones is more than ever about the characters on the sporting stage, not the stage itself. We look at the importance of the human narrative in sport.
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