Some of the fastest racing boats in the world are coming to Dun Laoghaire next month. They bring with them a five day festival, inshore and offshore racing and an exclusive opportunity for Sport for Business members.
Read More
The shifting of major events from traditional time slots is happening with greater frequency with another major horse race moving later. What are some of the reasons for dabbling with tradition and are they working?
Read More
2012 was the Olympic Games at which women finally achieved parity of participation and, if anything, an advantage in terms of interest over men. How can that translate to greater commercial support and return?
Read More
‘Thanks for the warm up’. That is how British broadcaster Channel 4 has promoted coverage of the upcoming Paralympic Games. Commercial partners there and in Ireland are gearing up their support strategies.
Read More
The London 2012 Paralympic Games looks like being the first to sell out with over 2 million tickets already sold. It also promises to be transformational for people with disability. Ireland will be a leading player.
Read More
Viewing numbers for the Olympic Games have smashed previous records in Britain, seen 3.5 million people tune in across Ireland and define digital broadcasting. Here are the top 10 moments on the BBC.
Read More
The British Government has confirmed its level of sports funding for the next four years. Such forward planning is essential to success, as is the sometimes seemingly harsh stick and carrot approach to funding.
Read More
From volunteers to stars, old to new media, the joy of new sports dicovered and classic methods of preparation vindicated, the London Olympics were a wonderful occasion and can be used as a valuable source of knowledge.
Read More
A personal reflection from London on Katie Taylor’s wonderful achievement and how we must work to ensure those who follow can achieve the same.
Read More
The Royal Mail has been winning acres of coverage and engagement with its simple idea of painting a gold post box in the home town of each Olympic Champion for Team GB. Could it work for an Post in Bray?
Read More
