The Morton Games have attracted 60 athletes from overseas, many en route to the Olympics. We look at a chance for youth, an opportunity for smaller companies and how one athlete is bucking commercial restrictions.
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There is no official betting partner of the London 2012 Olympics but Paddy Power is sponsoring an egg and spoon race in London, France and claiming it to be the biggest athletics event of the year (in London, France)
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The ascent of Jessica Ennis has been down as much to hard work off the track as on it. She missed Beijing but has not missed a beat since in how she has been promoted as the Golden Girl of Team GB.
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The athletes are gathering, the stories of logistics are fading and the Olympic Games is only three days away. We look at how RTE is shaping up to deliver coverage, and at how this first ‘Socialympics’ will be viewed.
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Irish Rugby produced a financial surplus of €7.8 million last season. The AGM was therefore a quiet affair but their was one strange sponsorship issue concerning the front cover of the annual report…
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The AGM of the FAI in Letterkenny has heard that a debt of €50 million remains on the books over the development of the Aviva Stadium and that interest only payments of €4.8 million were paid in the last financial year.
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Bradley Wiggins has become the first British Cyclist to win the Tour de France. His victory will have enormous benefit for him, for his British cycling sponsors and for the sport in general.
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EA Sports has signed a three year partnership deal with Tottenham Hotspur. We look at how a gaming company will activate among the fans and how the sector is becoming a rich source of partnership for all sports.
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Could Dun Laoghaire’s succesful hosting of the World Youth Sailing Championships lead to a bigger prize in 2017?
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Greyhound Racing has broken new ground by welcoming an overseas racing establishment as the sponsor of the Irish Grand National at Harold Cross.
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